We're Rob and Jona. We like being outside more than being productive. Always have.

We started LaPalm because we couldn't find what we wanted to wear. Everything was either synthetic fast fashion that fell apart in three months or overpriced basics with nothing interesting going on. We wanted bold design, real fabric, and zero hype attached. So we made it.

LaPalm is slow streetwear. 100% heavyweight cotton. Garment-dyed. Bold coastal prints designed to be the best thing in the room without trying. No drops. No trend chasing. No synthetics. Just pieces that get better with every wash and still look right years from now.

We run it the same way we'd run a weekend. No rush. Real people. Good product. That's the whole operation.

Nothing to prove. Everything to wear.

Rob & Jona